Wings & Antlers – Clothing Brand Logo

Logo Design

Location

India

Year

2023


Goal

The client wanted a bold yet elegant logo for their clothing brand, combining two key elements: wings (symbolizing freedom, aspiration, and movement) and antlers (representing strength, nature, and heritage). The challenge was to merge these contrasting symbols seamlessly while maintaining a modern, wearable aesthetic.

The client wanted a bold yet elegant logo for their clothing brand, combining two key elements: wings (symbolizing freedom, aspiration, and movement) and antlers (representing strength, nature, and heritage). The challenge was to merge these contrasting symbols seamlessly while maintaining a modern, wearable aesthetic.

Concept sketching

Final Logo

Color Psychology:

Vibrant Orange (Wings): Chose an energetic, warm hue to evoke creativity, adventure, and enthusiasm—aligning with the brand’s aspirational spirit.


Deep Navy (Antlers): Paired with a rich, cool-toned blue to convey stability, trust, and a connection to the natural world.