User research: summary
Interviews and surveys with coaches and parents revealed fragmented tools caused scheduling inefficiencies, poor communication, and manual reporting struggles. Key needs included centralized scheduling, progress tracking, and parent transparency. HWZTHTA’s solution—automated reports, video annotations, and real-time updates—reduced coaches’ admin time by 5+ hours/week and doubled parent engagement, validated through usability testing.
Persona
User journey map Chris Johnson
Age: 34
Gender: Male
Location: Austin, Texas
Occupation: Professional Soccer Coach
Education: Bachelor’s in Sports Science
Chris Johnson
Background
Chris is a dedicated soccer coach with over 10 years of experience. He works with a local academy and also offers private coaching sessions. He’s tech-savvy and always looking for tools to streamline his coaching process and improve athlete performance.
Goals
To efficiently manage training schedules, athlete progress, and communication with parents.
To access tools for creating and sharing training programs and video analysis.
To track athlete performance metrics and provide personalized feedback.
Pain Points
Struggles with juggling multiple platforms for scheduling, communication, and performance tracking.
Finds it time-consuming to manually create training plans and share updates with parents.
Wants better tools for video analysis and performance benchmarking.
Age: 52
Gender: Male
Location: Chicago, Illinois
Occupation: Marketing Manager
Education: Master’s in Business Administration
Michael
Background
Michael is a busy working dad with two kids who are actively involved in sports. His 12-year-old son plays soccer, and her 14-year-old son plays cricket. He wants to stay informed about their progress and ensure they’re getting the best coaching.
Goals
To easily track her kids’ training schedules, progress, and achievements.
To communicate with coaches and academies without hassle.
To access resources to support her kids’ athletic development.
Pain Points
Finds it hard to keep up with multiple communication channels (emails, texts, apps) from coaches and academies.
Wants more transparency about her kids’ performance and areas for improvement.
Struggles to balance her work schedule with her kids’ sports commitments.
Low-fidelity wireframes
The product
HWZTHTA is a comprehensive platform designed to streamline the management of sports academies and freelance coaching services. The platform empowers coaches and academy owners to create training programs, conduct one-on-one sessions, annotate videos, manage ground or indoor slots, generate reports, and more.
The problem
Inefficient scheduling, poor communication, manual reporting, fragmented systems, and lack of customization create operational challenges, hinder productivity, and limit personalized training programs for coaches and students.
The goal
Simplify scheduling, enable personalized training, provide parent transparency, and automate reporting to save time, reduce errors, and enhance productivity for coaches and students.
Role
UX designer designing from conception to delivery.
Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
The product
HWZTHTA is a comprehensive platform designed to streamline the management of sports academies and freelance coaching services. The platform empowers coaches and academy owners to create training programs, conduct one-on-one sessions, annotate videos, manage ground or indoor slots, generate reports, and more.
The problem
Inefficient scheduling, poor communication, manual reporting, fragmented systems, and lack of customization create operational challenges, hinder productivity, and limit personalized training programs for coaches and students.
The goal
Simplify scheduling, enable personalized training, provide parent transparency, and automate reporting to save time, reduce errors, and enhance productivity for coaches and students.
Role
UX designer designing from conception to delivery.
High-fidelity screens
Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
User research:
summary
Interviews and surveys with coaches and parents revealed fragmented tools caused scheduling inefficiencies, poor communication, and manual reporting struggles. Key needs included centralized scheduling, progress tracking, and parent transparency. HWZTHTA’s solution—automated reports, video annotations, and real-time updates—reduced coaches’ admin time by 5+ hours/week and doubled parent engagement, validated through usability testing.
Persona