www.vishnurajdesigns.ca

Gridsutra (A promotional video)

Gridsutra

(A promotional video)

Created a dynamic promotional video for an iMac app designed to simplify screen management. The video highlights the app’s intuitive features, seamless functionality, and user benefits through clean animations and a compelling visual narrative. Produced in After Effects and Illustrator, the design balances sleek aesthetics with clear messaging to engage potential users and effectively communicate the app’s value.

Concept & Storyboarding

Created a rough storyboard to outline the video’s flow, key scenes, and messaging.

Reviewed and refined the concept with the client for alignment.

Design & Asset Preparation

Developed custom graphics, icons, and UI mockups in Illustrator to ensure visual consistency.

Prepared animated elements (transitions, text, overlays) for seamless integration.

Animation & Editing

Brought the storyboard to life in After Effects, focusing on smooth animations and intuitive feature demonstrations.

Iterated on timing, transitions, and visual hierarchy for clarity and engagement.

My Video Animation Process

Concept & Storyboarding

Created a rough storyboard to outline the video’s flow, key scenes, and messaging.

Reviewed and refined the concept with the client for alignment.

Design & Asset Preparation

Developed custom graphics, icons, and UI mockups in Illustrator to ensure visual consistency.

Prepared animated elements (transitions, text, overlays) for seamless integration.

Animation & Editing

Brought the storyboard to life in After Effects, focusing on smooth animations and intuitive feature demonstrations.

Iterated on timing, transitions, and visual hierarchy for clarity and engagement.

My Video

Animation Process